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We are a dedicated digital product agency from Reykjavík which partners with clients in close, long term relationships to ideate, plan, design and deliver future-proof digital products that make an impact.

We are leaders, designers, developers, quality and agile enthusiasts but most importantly people with a passion for beautiful, useful and robust digital products. 

Our mentality dictates that while being digital generalists at heart we also have the ability to dive deep into mastering any digital sector.

How we operate

Projects are assigned fully sustainable teams that work autonomously. Clarity of responsibility is critical and information channels verified but hierarchy as such is non-existent and clear emphasis is put on project ownership over simple fulfilment of individual tasks or tickets. We flourish in fast paced, high stakes environments and with an unwavering goal of continuous improvements. CI/CD and functional programming are our gospel.