Gangverk's CDP Showcase: Advancing Data-Driven Marketing in Travel

The Value of CDPs and Martech

At Gangverk, we're thrilled to share the insights and highlights from our "CDP and Marketing Technology Showcase." Hosted at the vibrant Vinnustofa Kjarvals on November 14th, this event marked a milestone in our journey towards advancing data-driven marketing technologies.

Steering the Martech Conversation

Led by Oli Stephensen, CMO of Gangverk, our team orchestrated this event to underscore the transformative impact of customer data platforms (CDPs) and marketing technologies in shaping the future of digital strategies.

Oli and the Fullstory team

Keynote Speakers and Industry Visionaries

The event featured a lineup of industry leaders:

Oli Stephensen, CMO of Gangverk, opened the event with insights on strategic CDP integration.

Lauren Smith, Account Executive at FullStory, delved into leveraging customer data for storytelling and optimizing the customer experience.

Georg Haraldsson, Chief Information Officer at Play Airlines, explored martech's role in revolutionizing the travel industry.

Lauren from Fullstory

Strategic Implementation of CDPs

Our speakers highlighted the significance of starting with small, manageable CDP projects and underscored the necessity of a skilled team to drive these initiatives to success.

Einar, Óli and Ása at the Fullstory event

Einar, Óli and Ása at the Fullstory event

Fostering Industry Connections

The event not only served as a learning platform but also as a hub for networking and exploring collaborative opportunities, demonstrating Gangverk's commitment to building a community around innovation in data, product development, and technology.

Join Gangverk's Mission

Reflecting on the success of the event, we're invigorated to continue leading conversations around data and technology. If you're passionate about driving innovation in the travel industry through data and product analytics, we invite you to reach out and discover how Gangverk's expertise can propel your business forward.