The Gangverk Journal

This is where we keep our thoughts on all things design and tech, the lowdown on what's going on at the company, interesting developments with our clients and partners, and maybe even a few awards.

Uncovering and Mitigating Security Risks in Cruise Booking Experiences

Learn how FullStory's analytics helped a cruise company uncover and mitigate a critical security risk, ensuring customer data protection and maintaining trust.

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Enhancing Airline Booking Experiences Through UX Insights

Discover how FullStory's UX insights dramatically improved an airline's booking flow, reducing drop-offs at the payment step and boosting revenue potential.

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Sotheby's Customer Data Platform Implementation with Segment

Learn how Sotheby's transformed customer engagement with Segment, driving digital growth and a 69% boost in social reach, plus a surge in bidding and $1B+ annual spend.

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The Challenges of Operating Without a Unified Data Foundation

Optimize marketing & drive conversions with a unified customer view using CDP, DXI & automation to enhance the buyer's journey.

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Zaelot Achieves ISTQB Gold

We're excited to announce that Zaelot has achieved Gold Partner status with ISTQB, the leading software testing certification organization. This milestone demonstrates our commitment to providing industry-leading quality assurance (QA) services. 

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Data & AI: Transforming Customer Experience

Discover key insights from the Gangverk-hosted Data & AI event, where industry leaders like Twilio Segment and Fullstory shared strategies for leveraging AI and data to revolutionize customer experience.

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Last.fm 2023 Playback Feature Development

Explore how Gangverk and Last.fm's collaboration on the 2023 Playback feature revolutionized music recap experiences, engaging users with personalized insights.

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Empowering Real Estate with AI

Explore how Gangverk and Zaelot leverage AI to enhance property management and sales, offering innovative Real Estate solutions to meet tomorrow's challenges today.

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Gangverk's Sustainable Journey with Evertreen

Join Gangverk and Evertreen in their mission for a greener future. Discover how their partnership is making a significant impact on global reforestation and sustainability efforts.

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Zaelot and Icelandair: A Partnership for Technological Empowerment

Explore the successful partnership between Zaelot and Icelandair, showcasing how strategic Salesforce solutions and team integration have driven digital transformation and operational efficiency.

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Mastering Customer Data: The Synergy of CDPs and Data Warehouses

Dive deep into the vital roles of Customer Data Platforms (CDPs) and Data Warehouses in mastering customer data for driving business growth and intelligent decision-making.

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Gangverk's 2023 Highlights

Explore Gangverk's 2023 milestones, from leading Sotheby's digital shift to winning prestigious awards and expanding global tech influence.

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Gangverk's CDP Showcase

Discover how Gangverk's CDP and marketing technology expertise can help you revolutionize your travel industry strategies.

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Gangverk Welcomes New Era of Growth with David George as Chief Revenue Officer

Gangverk celebrates the appointment of David George as Chief Revenue Officer, heralding a new phase of growth and innovation in digital transformation and software product development.

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SEO Mastery with Segment, Contentful, Conductor, and Mixpanel: A Holistic Approach

Delve into the synergy of Segment, Contentful, Conductor, and Mixpanel for a holistic approach to optimizing content for search engines and enhancing user engagement.

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Revolutionizing Travel Site Experiences with Segment, Fullstory, Mixpanel, and AB Tasty

Dive into how Segment, Fullstory, Mixpanel, and AB Tasty synergize to revolutionize the customer experience on travel sites, leading to enhanced booking experiences and user satisfaction.

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Revolutionizing Travel Experience with Segment, Mixpanel, and Salesforce

Unveil the transformative power of Segment, Mixpanel, and Salesforce CRM in revolutionizing customer experiences in the travel industry. Dive into our data-driven strategies for success.

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Customizing Travel Journeys with Segment, Mixpanel, and Algolia

Explore the synergy of Segment, Mixpanel, and Algolia in creating personalized travel experiences. Discover how their integration tailors user journeys on travel sites for enhanced engagement.

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Harnessing the Power of Strategic Digital Partnerships

Discover Gangverk's approach to leveraging strategic digital partnerships in martech for transformative business growth and enhanced digital transformation.

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Elevating Travel Marketing

Uncover the art of personalized marketing in travel with the powerful trio of Segment, Mixpanel, and Braze. Learn how these technologies synergize to create customized campaigns and insightful analytics.

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Enhancing Travel Sites

Discover how integrating Segment, Mixpanel, and Fullstory can revolutionize user experience and drive conversion success on travel websites.

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Breaking Down Data Silos

Discover how to dismantle data silos and unify customer data for enhanced business intelligence and customer insights. Learn effective, modern data management strategies.

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Mastering Digital Identity

Uncover the critical role of identity management in revolutionizing customer data understanding and personalization for a superior customer experience.

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Enhancing Online Customer Experience with Segment and MACH Technology

Dive into how Segment and MACH technologies collaboratively transform online customer experiences, offering innovative solutions to common business challenges.

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The MACH Approach to Digital Innovation

Join Gangverk in the journey of digital transformation through the MACH approach, harnessing Microservices, API-first, Cloud-native, and Headless technology for innovative, scalable solutions.

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Gangverk's Strategic Expansion

Discover Gangverk's strategic acquisition of Zaelot, a key move in expanding its digital transformation capabilities and reinforcing its commitment to delivering innovative software solutions.

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Gangverk's Triumph: Winning the 2023 Presidential Icelandic Export Award

Gangverk celebrates its remarkable achievement in winning the 2023 Presidential Icelandic Export Award, a testament to its leadership in digital transformation and global innovation.

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Gangverk's Commitment to Gender Equality

Explore Gangverk's dedication to gender equality and fair employment practices through our adherence to the ÍST85 standard and the implementation of our Equal Pay Policy.

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Gangverk's Designerly Beliefs

As designers at Gangverk, we hold certain beliefs about how and why we design. These beliefs shape our work on a daily basis, and we want to share six of them here.

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Gangverk's 2022 Year in Review

Join us as we reflect on Gangverk's exciting journey in 2022, highlighting our team's growth, new partnerships, and the vibrant company culture that drives our success.

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Gangverk and Lindblad Expeditions

Discover the exciting partnership between Gangverk and Lindblad Expeditions as they embark on a digital transformation journey to enhance customer experiences in expedition travel.

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Kvika Bank Partners with Gangverk for Digital Innovation

Learn about the dynamic partnership between Kvika Bank and Gangverk, aimed at revolutionizing digital banking experiences through innovative products and services.

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Gangverk's Partnership with Auður: Innovating Finance

Explore how Gangverk's collaboration with Auður is set to revolutionize the banking sector, driving forward digital innovation in financial services.

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